Back in January this year (January 16th, 200 
we brought you access to the catchy LV Car insurance advert running on tv.
Well it now seems that LV are launching a brand new Television Commercial which will advertise car, home and pet products. The commercial is the sequel to the highly successful first car insurance ad, which launched the brand in March 2007.
The commercial highlights the excellent service customers can expect from LV= and its competitive pricing policy. The creative features the iconic ‘green heart’ throughout, reflecting the heart-shaped ‘V’ in the LV= brand identity. The advert tells the story of a run-away car bumping into a number of parked vehicles including a car belonging to an LV= customer.
The insurance division of LV= is expanding both its product portfolio and employee numbers and has launched pet insurance this year and further products will be launched over the course of 2008.